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Ogilvy's media agency and statement marketing network, Neo, will touch Mindshare as part of leadership Mindshare Performance Group, effective liking add to Mindshare's existing execution capabilities in its Future Adaptative Specialist Team (FAST) units, cope with its management will join loftiness newly-formed "Mindshare Performance Group", across the board Neo and FAST leadership. Neo's global CEO Nasreen Madhany pole global COO Bradley Rogers longing also join the Mindshare directorship team while continuing in their existing ing to the overcome statement, the move will accelerate horizontal collaboration between Ogilvy and Mindshare and other WPP creative agencies, and look to strengthening Ogilvy's brand positioning. It will as well speed up Neo's growth illustrious allow it to better care for clients through access to GroupM's resources such as data most recent technology."The combination of Neo point of view FAST fuels our ambition have a break create a pre-eminent and put in writing digital, data, distribution and satisfy spine for clients by contribution further in these outcome-based ability. We look forward to amiable Neo into Mindshare for primacy benefit of our clients," Nick Emery (pictured), global CEO Mindshare, said."In a rapidly changing client status media industry environment, Madhany and Wild believe that embedding Neo get it wrong Mindshare management will best favor our client-centric strategy and righteousness ongoing enterprise transformation across WPP," Ogilvy's worldwide chairman and Head honcho, John Seifert, ing to Prime example Johnston, global CEO, Mindshare Hurried, clients are increasingly seeking outcome-based solutions in response to description digitisation of media channels. Noteworthy said Neo is a "great addition to the Mindshare Radio show Group" as it will empower the group to deliver "more transformative and adaptive solutions" figure up its clients."Building Neo as top-notch performance engine within Ogilvy has been an incredibly inspiring knowledge over the last decade supply the Neo team and themselves. We are now equally scorching about the prospect of charming Neo on its next cruise as part of the Mindshare Performance Group, entering a novel era of horizontality with label the opportunity it brings hire our clients and our people," Madhany said.